IBM Sales Development · Internal Use Only
SDR Onboarding Hub

Your team's one-stop resource for products, cadences, tools, and your 90-day roadmap.

IBM Sales Development

SDR Onboarding Hub

Everything you need to hit the ground running — teams, tools, training, and your first week checklist.

4Teams
7Tools
90Day Plan
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What is an IBM SDR?
You are IBM's first impression. As an SDR, you identify and qualify enterprise prospects, then hand off warm opportunities to your Account Executive. You don't close deals — you open doors. Your output: meetings booked, opportunities created, and a deep understanding of your team's portfolio.

Your First Week, Step by Step

Follow these in order. Each step builds on the last — don't skip ahead.

Week 1 Checklist 0 / 10 complete
  • Complete HR paperwork & benefits
  • Activate IBM email + set up 2FA
  • Log into IBM W3 intranet
  • Request Salesforce & Salesloft access
  • Request Orum (dialer) access
  • 1:1 kickoff with your manager
  • Connect with onboarding buddy on Slack
  • Join all SDR Slack channels
  • Review your team's product portfolio
  • Complete IBM Code of Conduct training
📅 Week 1 — First 5 Days
1 Day 1 — Orientation & System Access Day 1

Your entire first day should be setup. Don't leave without completing every item — missing one will block you for the rest of the week.

  • HR paperwork — Complete benefits enrollment with your HR contact before EOD
  • IBM email — Activate and set up two-factor authentication immediately
  • IBM W3 — Log into IBM's internal intranet. This is your home base for all internal resources.
  • Laptop security — Install all required IBM security software before connecting to any internal systems
  • New Hire Orientation — Attend in-person or virtual session (check your calendar invite)
  • IBM Slack — Sign in and message your manager to confirm you're in
2 Day 1 — Meet Your Manager & Buddy Day 1

These are your two most important relationships in the first 30 days. Don't wait for them to come to you.

  • Manager 1:1 — Ask about week 1 expectations, your aligned AEs, and which products to prioritize first
  • Set recurring 1:1 — Get a weekly recurring meeting on the calendar before EOD Day 1
  • Onboarding buddy — Find them on Slack. They've done this — ask them everything.
  • Ask your manager — "Who are the top 3 SDRs I should shadow this week?"
3 Day 2–3 — Request All Tool Access Day 2–3

Submit all access requests on Day 2. Provisioning takes 2–5 business days — the earlier you request, the sooner you can dial.

  • Salesforce — Request via AccessHub. Your CRM — everything you do gets logged here.
  • IBM Sales Cloud (ISC) — Usually auto-provisioned Day 1. Verify access and complete your profile.
  • SalesLoft — Request via your manager. Your email sequencing and cadence platform.
  • Orum — Request after SalesLoft is confirmed. AI-powered parallel dialer — massively increases call volume.
  • LinkedIn Sales Navigator — Request via manager. Your prospecting research tool.
  • ZoomInfo — Request via manager. Contact data and intent signals.
  • Seismic — Should be auto-provisioned. IBM's content library for all sales assets.
4 Day 2 — Join Your Slack Channels Day 2

Slack is how the SDR team communicates. Join all of these on Day 2 and post a short intro in #sdr-team.

  • #sdr-onboarding — Your home base as a new hire. Ask anything — no question is too basic
  • #sdr-team — Full SDR org announcements, wins, manager updates. Introduce yourself here.
  • #sdr-wins — Post every meeting booked and opp created. Culture matters — celebrate everything.
  • #sdr-questions — Product questions, process clarifications, objection handling help
  • Your team channel — #sdr-data-ai, #sdr-automation, #sdr-infrastructure, or #sdr-hashicorp
  • #sdr-enablement — Training resources, new content drops, certification announcements
5 Day 3–5 — Study Your Products Day 3–5

You don't need to be technical — but you need a confident 60-second pitch for every product you sell. Go to your team page and start with the Product Portfolio section.

  • Know the name, one-liner, and use case for every product your team sells
  • Know the primary buyer persona — job title, pain point, and what they care about
  • Memorize 2–3 opening questions for your top 2 personas
  • Read the IBM vs Competitors section — you will get this objection on call 1
  • Watch at least one product demo video before making your first call
📞 Week 2–3 — Shadow & Dial
6 Week 2–3 — Shadow Calls & Start Dialing Week 2–3

Shadow before you dial. Listen to how experienced SDRs open, handle objections, and qualify. Then start making calls — imperfect action beats perfect preparation.

  • Ask your manager to schedule 5 call shadows in your first two weeks
  • After each shadow: write down 3 things you noticed — opening, objection, qualifying question
  • Debrief with the SDR after each call — "What would you have done differently?"
  • Build your first SalesLoft cadence by end of Week 2
  • Make your first 10 dials by end of Week 2 — even bad calls teach you something
  • Log every activity in Salesforce from Day 1 — it becomes a habit or it doesn't